Focus 01
Analytics dashboard
Clear, data-driven visibility into dating behavior and patterns.
Trade-off. Too metric-heavy. More numbers increase cognitive load and anxiety while offering little emotional clarity.
Bumble · Consumer
Insights that turn swiping data into self-awareness
I redesigned Bumble's Insights into a behavioral health dashboard that helps daters understand their own patterns instead of swiping through them. A self-initiated concept across mobile, web, and watch.
- Product
- Bumble Insights
- My role
- Product Designer
- Timeline
- Spring 2025 · 4 weeks
- Team
- CY
TL;DR
Dating apps track activity. Daters need awareness.
Bumble's Insights advises on your photos, never your behavior. I rebuilt it as a behavioral dashboard.
The problem
Fatigue loop
Users swipe, match, and burn out, with no feedback on why.
The solution
Behavioral insights
A personal dating health dashboard: patterns made visible, paired with supportive next actions.
What I delivered
Cross-platform concept
End-to-end flows for mobile, web, and Apple Watch, plus a scoped design foundation.
Why it matters
78%
Of users report dating-app exhaustion. That is the retention risk today's Insights ignores.
Problem
Users had matches. They didn't have meaning.
The existing Insights does nothing for users caught in the swipe, match, drop-off loop: chatting and deciding until they're emotionally drained.
Today's Insights: Existing Bumble Insights — 'How are your photos doing?' with photo performance bars. Profile tips only, no behavioral data.. Redesigned: Redesigned Bumble Insights — Overview dashboard with Match Rate 69%, Match Possibility 64%, Like Received 98. Behavioral data visible..
Design challenge
How might we redesign Bumble Insights to provide actionable, emotionally intelligent feedback that reduces dating app burnout and supports healthier dating habits?
Research
78% are exhausted. And still opening the app.
I grounded the concept in a Forbes Health study of dating-app fatigue, then ran 6 interviews to understand what the numbers feel like from inside the loop.
Average time spent on dating apps per day
Users experiencing emotional fatigue
User interview
“Swiping feels like scrolling TikTok — addictive, but empty.”
User interview
“Sometimes it goes well… I have a great conversation but I don't know why. I wish I could see what worked that time.”
User interview
“I've been swiping a lot lately… but it's starting to feel like a habit, not a choice.”
Every interview converged on the same pattern: users could describe the fatigue vividly, but none could explain what was causing it. The app gives them activity without awareness.
Reframe
More usage was the wrong goal. Awareness is the loop.
Most dating apps optimize for more sessions. The gap the research found sits between activity and self-awareness.
Old question
How do we get users to engage with the app more?
Real question
How do we help users understand their own dating behavior, and act on it?
Key insight. Users don't need more data or more restrictions. They need a loop of insight → reflection → reset, so engagement becomes a choice instead of a habit.
Exploration
Three ways to intervene. Only one felt supportive.
From hand-drawn sketches, I explored how behavioral feedback could show up, and tested each option against one question: does this reduce fatigue, or add to it?
Focus 02
Usage time boundaries
Healthier pacing through screen-time limits and recommended breaks.
Trade-off. High risk of pushing users away from the app entirely: restriction without understanding.
Direction 03
SelectedBehavioral insights
Supportive, contextual feedback that improves awareness and pairs every pattern with an actionable next step. Needs careful tone and rule design to avoid nudge fatigue.
The strongest path was a hybrid: dashboard clarity, the wellbeing framing of boundaries, and personalized guidance, without more data or more restrictions.
The solution
A dating health dashboard. A pattern first, then one next step.
The final direction brings together data clarity, emotional support, and gentle guidance, each answering one moment where users get stuck.
01
Insight cards
Problem. Raw match and swipe stats are numbers without meaning. Users can't tell what's working.
Solution. Interactive cards turn the numbers into simple, animated visuals paired with quick AI-generated highlights, so patterns become explanations.
02
Personalized highlights
Problem. Even when users see a pattern, like a peak match time or a strong week, they don't know what to do with it.
Solution. Highlights pair each pattern with one concrete next action: set a reminder for peak times, revisit skipped profiles, reach out to a match.
03
Engagement pop-ups
Problem. The only nudge the app knows is 'swipe more', which deepens the loop.
Solution. Light pop-ups redirect energy toward actions that matter: message a new match, check weekly insights, take a short break. Kept minimal so each one stays worth reading.
04
Mindful dating guide
Problem. Data alone can't hold someone through burnout.
Solution. Bite-sized tips and reflections blend data with human advice: slow down, set intentions, notice what's working.
Design focus
Engagement through intention, not suppression. The dashboard never tells users to leave. It helps them come back on purpose.
Design details
One system, three surfaces.
Because the feedback is emotionally sensitive, I scoped a design foundation on Bumble's visual language, tuned for calm interpretation, and adapted it across every surface.
A scoped style library
Type, color, spacing, elevation, motion, and dark mode, organized as a reusable Figma library and applied consistently across the final designs.
The full dashboard
Extended views with rich data visualization, for users who want to explore their behavioral trends in depth.
Reflection
Designing for feelings still needs a system.
01
Product thinking
Ambiguity into a prioritizable problem.
Dating fatigue reframed through business and feasibility lenses until it could be prioritized like any other product problem.
02
Individual contribution
Every decision, defended solo.
Literature review through system foundations, with no one else in the room to defer to.
03
Forward looking
One system, built to scale.
Architected for mobile, web, and wearables from day one, so the concept could grow beyond a single screen.